Vogue Inspiration – Write your captions

Three steps to create a caption everyone will stop scrolling to read and comment!

  1. Start with a catchy line! The shorter the better! The reason of this line is to get the reader excited to read the second line! Then the second line will hock the reader to read the third line! Boom you stopped the Instagramer from scrolling!
  2. Follow up with a story. Start with time, place and action! This will keep your reader interested even more!
  3. End the caption with your personal reflections or a call to action!
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The 3 types of hashtags you need to know to grow your Instagram profile

Hashtags simply are 3 types

  1. Branded #adidas #ameeralba
  2. Trending #MtlFall #conadaelections
  3. Descriptive #hashtagstips #instagramtips

Now, when you post you should include some of each type. You can include up to 30 in your Instagram post.

This is the best way to think about it!

Brands -> Trends -> Descriptions

ProTip

Have 3 sets of hashtags that you save!

  1. Your branded hashtags should have a Shortcut on your keyboard!
  2. You have to think about the trending hashtags at the moment you post
  3. Descriptive hahatags should be created according to the image. Content, colors, mode as well as style.

Here is my podcast about using hashtags for local growth

Using Hashtags for local growth

Get higher engagement on Instagram using AI to evaluate your pictures and create your hashtags!! Ask Lisa App

This app will save you time and energy! This app uses Artificial Intelligence to collect data from your Instagram account then help you evaluate your pictures before you post them and tell you which one will get you the highest engagement!

It will give you the picture with the highest possible engagement rate based on all pictures on your Instagram business account!

The second most amazing value this app provides is hashtags based on image recognition technology!

This is my test pictures and as you see! It found Sony and Adidas as well as the type of photography and colors!

Sign up with this link, enter the code umMafVr after signing up and get one month FREE Lisa Plus.

Stay tuned for more !

Learn photography by doing this Creativity Challenge

One of the most important aspects of at is creativity.

In photography you can challenge yourself to become more creative ! So here is a challenge for you. It will take you 10-20 minutes or more it really depends on how invested you are to get the best of this exercise.

Let’s go

  1. Go to a place you like, I went to Mandy’s on Sherbrooke Street.
  2. Take 9 pictures at the place you’ve chosen.

Take these 9 pictures in these 3 formats. Each format will help you learn an important concept in Photography.

First

Take 3 pictures through objects. This technique gives your pictures DEPTH.

Second

Take 3 pictures applying the Rule of Thirds! This will help you learn COMPOSITION

Third

Take 3 Pictures in Black and White this will help you learn the importance of CONTRAST

After finishing this exercise go a head and apply the three styles together!

Take a picture in B&W, THROUGH objects and make sure you are applying the RULE of THIRDS.

Congratulations you just Learned the most important element in Creativity!

Mixing different unique styles to create something of your style!

Next exercise is going to be unsung this concept but we will use pictures from your favorite bloggers!

#letsgo #thefastcreator

How to Create Captivating Video Content?

This is what I’ve been developing the past two years through creating professional videos. I have created more than 2000 edits with an average of 3 edits everyday. I have worked with teams as well as solo. I created videos for brand awareness for higher engagement as well as converting videos with strong calls to action. These are the secrets I always make sure a video has while I am creating it.

5 Tips to Create Captivating Videos

  1. One message, one video. Less is more when you want to get people’s attention. One message get it across in the clearest possible way.
  2. Grow the message from start to end. Make sure some change happens throughout the video.
  3. Know who is going to watch the video and give viewers a reason to continue watching.
  4. Present your strongest shots at the beginning. This will hook your viewers and they will continue watching hoping for another amazing shot.
  5. Sync the feeling of the shots with music that reflects the same feelings. The more accurate your sync the better the quality of your videos.
Red Hat Lady - Montréal Old Port

5 Tips for you to be a content creator in Montreal

Keep Creating Every Day

This is my 5 tips to grow your video business based on my experience building mine in Montreal.

  1. Keep creating everyday on your Instagram stories. This is how you start getting your referred customers. Also instagram stories will disappear in 24 hours so you better keep creating and keep improving all the time. otherwise you’ll start repeating yourself and you’ll lose your followers engagement with you.
  2. Collaborate with people you vibe with. Collaborate to show people your work and the variety of work you can achieve. If you want to get clients who pay the big bucks you need to have a solid portfolio. At the beginning the only way for you to build your portfolio really quickly is by collaborating with others.
  3. Create a system (workflow) for your work and the way your work with people and your projects. It is very important to be known for one style at the beginning of your journey.
    This will make people know you and talk about you and your unique style. When I started my goal was always to create quickly, quick videos. I would go with any influencer and create the video by the end of our coffee together. I got to be known as the fast videographer.
  4. Forget about money. If you’re thinking about videography to become a cinematographer and go to hollywood and all that then good luck. My first 3 months I worked for free. I used to contact influencers and offer my services for free in exchange of a mention & a tag.
  5. You will have to work harder everyday for the first 2 years. The more the time passes the easier it gets. You’ll build your name and your reputation in the city.
  6. Extra tip: reinvest most of the money you make in leveling up your gear and your editing software.